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Group contacts by hand into fixed lists, such as a festival offer or an event's visitors, and send them a campaign.

A list is a group of contacts you pick yourself. It only changes when someone adds or removes a contact, so it’s right for fixed groups: Diwali offer 2026, Solar expo visitors, or customers from an old Excel sheet.

If you want a group that keeps itself up to date, use a segment instead.


Go to Contacts and open the Lists tab.

The Lists tab with the New List button

Column What it shows
List Name The name you gave it
Total Contacts How many contacts are in it
View Contacts Click the eye to see who’s in the list
List Id The list’s number

  1. On the Lists tab, click New List.
  2. Type a List name, for example Diwali offer 2026. Up to 100 characters.
  3. Tick the contacts to put in it. Use the search box to find them by name, phone or email.
  4. Click Save.

The Create List dialog with two contacts picked

You can save a list with no contacts and fill it later.


Any of these works:

  • On the contact: open the contact’s Edit form and add the list under Lists & tags.
  • While importing: put the list name in the sheet’s list column. See Import contacts from Excel.

On the Lists tab, click ⋮ on the list’s row and choose Edit or Delete.

Deleting a list doesn’t delete any contacts. They stay in All Contacts.


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