Skip to content

Roles and permissions

See the roles in your business, and decide exactly what each role can see and change.

Roles and permissions decides what each role can see and change in Setaflow. A person’s role decides which screens appear in their sidebar and which buttons they can use. To add people, see Team and technicians.

Go to Settings › Roles and permissions. The page is titled Roles & permissions: Manage roles and what each one can access.

The Roles & permissions tab with Admin and Staff

  1. New role: create a custom role.

Each role shows how many permissions it has, an Edit button, and a badge:

Badge Meaning
System A built-in role, such as Admin or Staff. You can change what it can do, but not its name.
Custom A role you created.

The Owner always has full access, so there is nothing to tick for it.


Role Who it’s for
Super Admin The Setaflow team. Full access.
Owner The business owner. Full access, including team, roles, billing and audit log.
Admin A manager who runs the day. Sees the Trade settings and can confirm payments.
Staff Your office team. Works on enquiries, chats and tasks.

Technicians have no role and no login. They work on WhatsApp only.


  1. Click Edit next to the role, for example Staff.
  2. Under Role details, check the Role name and Description. System role names can’t be changed.
  3. In the table, tick what this role can do for each row under Particulars. The actions are View, View all, Create, Edit, Assign and Delete. Tick Full to tick every action of a row.
  4. Rows are grouped: Overview, Engagement, Contacts, Work, Commerce, Marketing, System and Other.
  5. Click Save, or Cancel. Leaving with unsaved changes asks Discard changes? first.

Editing the Staff role

  1. Role details: the name and description.
  2. Particulars: each screen or feature, one row each.
  3. Full: ticks every action of the row.

  1. Click New role.
  2. Type a Role name, for example Account Manager, and a Description (up to 500 characters).
  3. Tick what the role can do.
  4. Click Save.

To delete a custom role, click the bin next to it and confirm Delete role?. Built-in roles can’t be deleted.


  • Only the Owner (and the Setaflow team) can open this tab.
  • Some rows are special, such as Settings: AI Safety, Settings: AI Agent and Agent approvals. They control those settings tabs.
  • Only the Owner and Admin roles confirm payments. See Collect payments.

Was this article helpful?