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Lead sources settings

Connect the places your enquiries come from, and set how fast your team must reply and follow up.

Settings › Lead sources is where you connect the places your enquiries come from, so every new enquiry lands in Setaflow on its own with its source stamped on it. It’s also where you set how fast a new lead must be contacted, when a lead becomes a contact, and when the weekly leak report goes out. To see the leads themselves, go to Lead sources in the Lead desk.

The Lead sources tab with the Connected and Available sections

  1. Connected: the sources already sending you leads, here Justdial, with the time of the last lead.
  2. Available: sources you can still connect. Each card says what it does and Where leads appear.
  3. View leads: opens the leads list.

Source How leads arrive What you do
Facebook Lead Ads Every Lead Ad form submission, the moment it arrives Set up Facebook Lead Ads, connect your Page and choose which forms count
Instagram Lead forms shown on Instagram arrive through the Facebook Page, labelled Instagram. Instagram DMs go to the Inbox. Connect Instagram channel
WhatsApp The first message in a new WhatsApp conversation creates a lead Nothing else to switch on once your WhatsApp number is connected
IndiaMART Setaflow pulls your buy leads and enquiries every 15 minutes Paste your IndiaMART CRM key
Justdial Justdial sends each new lead to your webhook URL Send the URL to your Justdial account manager
LinkedIn Lead Gen Through Zapier or Make, using your webhook URL and secret Set up webhook
Website Your own site’s form posts to your webhook URL. UTM tags are kept. Set up webhook
Google Ads lead form Search, Performance Max, YouTube and Display lead forms, sent to your webhook URL Set up webhook

Under Phone, email and ad spend you can also forward portal alert emails to your lead address (Email leads), and upload what you spent on Meta and Google ads (Ad spend) so the Monday review shows cost per real lead.


  1. On the Facebook Lead Ads card, click Set up Facebook Lead Ads.
  2. Click Connect Page and sign in with Facebook.
  3. Pick your Page, then choose which lead forms create contacts.

The Facebook Lead Ads screen before any Page is connected

Click Back to Lead sources to return.


  1. On the IndiaMART card, click Connect IndiaMART.
  2. In IndiaMART, open Lead Manager › Import/Export › CRM API and copy your CRM key.
  3. Paste it into IndiaMART CRM key and click Save key.

The IndiaMART card asking for the CRM key

New leads arrive within 15 minutes. Later you can Replace key or Disconnect.


  1. On the Justdial card, click Get webhook URL.
  2. Copy Your Justdial webhook URL.
  3. Send it to your Justdial account manager and ask them to push new leads to it.

Once leads arrive, Justdial moves to Connected, as in the picture at the top.


Connect your website, LinkedIn or Google Ads

Section titled “Connect your website, LinkedIn or Google Ads”

These three use a webhook.

  1. On the card, click Set up webhook.
  2. Copy the Webhook URL and the secret.
  3. Give both to whoever looks after your website form, your Zapier or Make account, or your Google Ads lead form.

The Website card with Set up webhook


Setaflow alerts the lead’s owner when a new lead hasn’t been contacted in time. If it still waits twice as long, admins are told.

  1. Under Speed to lead, pick a time in Alert if a new lead isn’t contacted within: Off, 15, 30, 60 or 120 minutes, or a custom time.
  2. Leave AI replies count as contacted off if only a person’s call or message should stop the alert.
  3. Click Save.

The Speed to lead card set to 15 minutes


A new lead can chat straight away. It becomes a contact, with a client record, once it is converted.

With Auto-convert leads the check marks real on, a lead that passes the three check questions becomes a contact on its own. Staff can always convert by hand. It is on by default.

The Lead to contact card with auto-convert switched on


These numbers decide when a contact shows as waiting or going cold on Today, and when an open enquiry counts as a missed follow-up in the Monday review.

Setting What it means
“Waiting” after (days) You sent the last message and the customer hasn’t replied
“Cold” after (days) An open deal with no contact. Must be more than Waiting.
“No follow-up” after (days) When an open enquiry counts as a missed follow-up. Empty uses your starter pack’s number.

The Follow-up timing card with Waiting 2, Cold 6 and No follow-up 2

Change the numbers and click Save.


Every Monday at 09:00 the owner gets a WhatsApp message and an email: leads received, how fast they were answered, and who leaked.

  • Turn on Send the weekly report. The live report stays on the Dashboard either way.
  • Leave Count automated acknowledgements as replies off, so a “Thanks, we’ll call you” auto-reply can’t hide a real leak.

The Weekly lead leak report card


  • Your plan decides what you see. With only Facebook Lead Ads in your plan, the tab shows just that card. A source marked Not in your plan needs an upgrade.
  • A card marked Needs attention has stopped receiving leads. Open it and reconnect.
  • The same sources also appear in Integrations under Partners.

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